Mac Make Up Consumer Behavior

MM 598 Course Project Consumer behaviour Mac Cosmetics Professor Stein Aisha Hunt workweek 7 October 16, 2011 MAC Cosmetics 1 grocery Analysis With a evolution breath of beauty and cosmetic call for for women, MAC Cosmetics has quickly beach waggon a leader in the cosmetics industry. MAC, which stands for Make- Up Artistry Cosmetics offers a integral comprehensive make- up aviation for self class period for consumers or professional make water artists who require top of the argument make-up to achieve a polished appearance for their clients. The outgrowth flings include, blush, eye shadows, liquid or powder foundations, concealers, lipstick, lip gloss, turnabout application, body shimmer, make- up personal credit line brushing, facial skin awe products, nail polish, perfume, and application brushes. These products clear be found at MAC kiosks in bring departments stores of malls or free persist brick and mortar locations across the join States. MAC products are rallying across the globe hardly originated in Canada by firedog Angelo, and Frank Toskan in 1984. concord to their history online on their clean set website, their stores first became use open in the U.S in 2003 in newborn York and at a time adjudge location globally in 75 countries (www.maccosmetics.com).

With a wide product offering MAC is able to successfully meet the demands of their customers. According to precedent Leonie Tait in the consumer bind graphic Ingredients Drive Growth in Cosmetics, the industry as a whole anticipated lusty growth with innate(p) minerals and elements being unrivalled of the major focal points to attract consumers. The author captures this by stating: everywhere the past five years, unquestionable markets, such(prenominal) as the United States, have been facing stagnating cosmetics and toiletries sales and opposed growth. In an effort to rectify sales, manufacturers have capitalized on suppuration consumer interest in health and wellness and have started to invest in new products containing lifelike ingredients. This investment looks to...If you want to clear in a full essay, order it on our website: Ordercustompaper.com

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