Identify and illustrate some of the dominant cultural values of modern Essay

Identify and illustrate some of the dominant cultural determine of modern consumer societies - Essay ExampleMoreover, it is still a debatable issue whether modern consumerism has espoused globalised or localised philosophies (Merz et al. 2008 166-182). Yet, literature on this topic has focused on finding the disparities between theoretical knowledge and its interoperable implementations. The main difficulty in arriving any conclusive model of consumer culture in modern societies is that neighborly values and systems are too generic to hint at any distinctive features of consumerism. On unitary hand, the 21st century is market-centric. The pervasive market trends have engulfed everything material or immaterial. Theories of branding, especially those involving adolescent psychologies, clear show how cultural propensities are directly regulated by the market economy (Naim et al. 2008 627-640). On the some other hand, this market driven economy fails to justify behaviours such as r eligious preferences or jingoism (Slater 1997 24). This sample strives to discuss the key factors that can be held as probable identifiers of the dominant cultural values that tolerate modern consumer societies.Culture is an abstract term for a number of social, economic and behaviorist aspects. The process of stead cultural attributes in any given society is extremely complex, for the notion of culture is highly de-territorialised due to regular intermingling of a diverse array of cultures across domestic as well as outside(a) borders. Hence, there is a pluralistic dimension to the study of ethnology in the context of consumerism (Craig and Douglas 2006 322-342).The counter-culture movements in the 1960s whitethorn be examined in order to explore the subtleties of social hegemony and its impact on human culture. Market lie economic practices in the modern era have not diffused into the realm of mass consumerism. much(prenominal) practices are cultural properties of the elite s who rule the economy of any given society. The mass, on the contrary, are compelled to using what is