Swot Analysis of the Green Directory

SWOT Analysis Of The Green Directory Strengths The Green Directory (GD) all toldows unlimited rag for all users and no fee is required. The relevant information is available to all visitors. GD recommends and presents only classified, selected and specialised companies Website presentation is clearly structured and designed. fork outs one-stop service of process website, as well as the leading third estate guides within Australia. wakeful to find directory GD provides direct tie in to its partners, sponsors and advertisers. -Wide range of services and point of intersections as well as topics has made the website easy for user to find anything link up Green. Weaknesses Unclear information on the support and recommendations by the Australian Government. GD is just facilitator which means that interested visitors have to meeting the listed companies directly. The benefits for advertising are non clearly shown in the website. Online enquiry form is non available Interest ed visitors in green products and services have to contact the listed companies directly. -Certain information provided in the web page is not up to date. vile maintenance of the website as there are few missing links found in the website. Limited information just about local events, fairs and exhibitions. No contact number or hotline number for guest enquiry Opportunities profit the profile of GD by cooperation with nationwide and regional publishers (such as yellowness Pages, refreshingspaper, magazine) as well as popular green institutions. -It is a green awareness happening all over the world and its about social responsibility and ethic of environmental friendly. Further enhance the website by placing more latest offers and products photos to attract more users. Send frequent e-mail to users to keep them updated with the latest information. Provide a hotline number to handle real time customer call-in enquiry to improve the customer service Provide hardcopy brochure when requested by user so as not only limit the usage to internet users only Threats -People without internet get to have not the opportunity to receive the requested information. Unavailable/ inaccurate information to users due to the missing/ outdated contents might causality reputational risk to the GD. Easy to copy by competitor to create new business/ competition. Green products price usually higher than normal product that would cause very big investment to the users. Thus there is a challenge in convincing user to purchase without much enthralling promotion/ offer. Data security is not clarified and this might affects customer confidence.