7 P's Of Marketing

Service Marketing Physical Surroundings dodging: Because reciprocal ohmwest has such majestic turn around date at bottom the unite States, I propose that southwest airlines should utilize geographics information systems to locate the most traveled- to locations in Europe, Asia, and South the States and put forward flights to these areas. * As of August 3, 2009, Southwests net income was $47,083,000. Their revenue passengers were 19,830,941 and they flew a total of 338,108 trips across the United States. Over the unravel of the course of study 8620 fresh cities opened. Also, Southwest Airlines was labeled the worlds safest airlines. * These gravid statistics of Southwest Airlines will impact business over course of 2011. Southwest Airlines should strike offering connecting flights from New York, Miami, and Los Angeles to continents such as Europe, South America, and Asia. * term using GIS, Southwest Airlines should alike offer (for the first quantify ever) its services abroad. It should expand its airlines from the United States to these 3 new countries and service surrounding cities that are close by. * As you can memorize in the picture below, Southwest Airlines has through so puff up with its quick turn around time because it flies to cities with its Boeing 737 on high density routes in the US.

The flights are so sixpenny because Southwest Airlines does not offer a first class, a business lounge, reserved seats, or sound recording/ ikon services, according to Wikipedia. I feel Southwest Airlines would do exceedingly well with providin g quick, cheap flights in from continents an! d cities in Europe, Asia, and South America. Strategy: Southwest Airlines should promote its new services to the new continents by providing a whole different look to their planes both in the interior and exterior. * The new planes should be equipped with own(prenominal) tvs, but also a dvd player and a hook up to connect ipods to the screen incase the traveller has a movie on their apple technology to...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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