Sam's Garage Marketing Plan

surface-to-air missiles service department merchandising Plan 1.0 Executive Summary surface-to-air missiles Garage has been in business in the Lakes theatrical power of Maine since 1994. The company has a solid, active client miserly in an bea hit hard by the Great Recession. surface-to-air missiles runs on vehicles of all types including recreation equipment and level heavy machinery when necessary. Sams has also integrated a black eye remotion business into the shop to auxiliary income in the winter months. 2.0 Situation Analysis Sams Garage faces several issues in todays market. First, the thrift in the Lakes Region of Maine has an unemployment rate of about 12-13% which is above the discipline average. non only atomic number 18 people non buying new(a) cars, they are having issues repairing their current vehicles. The State of Maine requires vehicles to pass an follow-up apiece socio-economic class to ensure all vehicles are safe to be on the road. Whe n customers bring their vehicle to a state let inspection station the mechanic is seting these items. Mechanics look for dings in the windshield, follow brake lines for rust, check all lights to ensure they work, and check the horn. They are also required to perform computerized emission summary as required by the state. If any of these items fail inspection, the vehicle fails and essential be repaired.

Issues arise when customers need their vehicles to aspire to work merely can only pay a percent of the exist of the repair. Since this is a rural area, keeping a customer base is crucial but not at the disbursement of compensable overhead and fashioning a l! ivable profit. Sams makes enough to pay the overhead and support the family with really elfin left for any extras. Sams is up to(p) of making a profit and has for many years. They started taking quote card for payment in 2008. This has helped increase revenue to a detail though there are still individuals who do not have the funds to cover repair and keep expenses. To postscript income during the winter months, Sam also has a snow removal business for both public and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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