Executive Summary pass over Heuer Hong Kongs outline is to serve the upmarket sports watch market. It entrust capitalise on the timekeeping technology and stigma values. There is an untapped possible market that desires high-quality, stylish goods, only when want the watch to spiel both(prenominal) success and individual achievements from competitiveness. It is TAG Heuer Hong Kongs intention to interlocking market share in the Hong Kong upmarket watch market. The close goal is to puddle blur image and blemish justness through merchandise. To accomplish this, TAG Heuer will allocate bug out of its bud keep up to advertising and unrestricted relations activities. The initial harvest-time lines will be modern, simple watches, targeting both male and female. The set strategy will be establish upon using prestigiousness pricing. The upscale watch market in Hong Kong is in a result period, so now is an exemplar time for establishing a commence water positioning. After successfully establish a go through positioning, TAG Heuer will reach the china market. Upon successfully desexualise the Hong Kong market and entering the China market, TAG Heuer will enamour its initial investment and parceling of resources to the maximum potential. I. SITUATION ANALYSIS SWOT Analysis Strengths         groundwork sports watchmaker         TAG Heuer is already an effected brand in the due west and some Asian countries.
TAG Heuer Hong Kong can supplement on its international brand awareness         Strong positioning as The prestigiousness Sports Watch in the West         Commitment to invest in its local anesthetic marketing and advertising campaigns despite the economical recession         Subsidiary in Hong Kong to check over brand guardianship and build closer relationships with customers debilenesses         No put across positioning in Hong Kong - need of differentiation from competitors         Hong Kong consumers do not perceive how the attributes of sports can alike demonstrate own(prenominal) status and achievements         Weak distribution of product fellowship due to limited publicizing channels         Lack of advertising... If you want to get a full essay, pasture it on our website:
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